Thought this was an interesting little tidbit on IMDb's news page today, given my recent modest proposal on being able to buy a DVD of the movie you just saw in the theater lobby. Emphasis added.
Disney CEO Robert Iger has continued to downplay the importance of a film's box-office receipts and to urge that studios shorten the length of time it takes for a film to move into the home video market, where the largest profits lie. In an interview with the Wall Street Journal, Iger said that he has proposed that theaters begin selling DVDs of the movies they are screening at their concession stands. "They think we are out of our minds," he conceded.
Heh. I'm sure!